Knowing which revenue channels drove the greatest growth gives insight into trends to leverage. The data on page 06 recaps how each business type performed in 2024, highlighting the revenue channel that drove the most growth. WHICH BUSINESS TYPES ADDED THE MOST LOCATIONS? The number of medical spa locations grew by 15%. Waxing centers increased their locations by 8%, and nail salons expanded their presence by 7%. 2024 RECAP: WHAT DROVE GROWTH 05