Membership- focused spas Non-membership spas Nail salons Salons 3% Growth area: Memberships 3% When including newly opened locations in 2024 4% 3% Growth area: Services 7% 7% Barbershops Waxing centers 1% Growth area: Memberships 5% 8% 5% Growth area: Memberships 7% 6% 2% Growth area: Gift cards 3% 4% Medspas 1% Growth area: Memberships 10% 15% 1% Growth area: Memberships 2% 1% Location count growth Same-location growth 2024 revenue growth per category 2024 beauty and wellness industry revenue 2% growth 06