KEY FINDINGS AND TRENDS Businesses that focus on selling memberships had 5% revenue growth. Brands that added locations also grew revenue by 5%, with medical spas and salons leading the way. The industry experienced an overall positive revenue growth of 2%. Even top performers saw a drop of 9% in their average ticket size. Pricing pressures significantly impacted medical spas, forcing them to balance profitability and affordability. BOOK 42% of guests who visit more than once a year contribute 80% of sales. By contrast, 58% of single-visit customers contribute just 20%. Retaining customers is just as important as acquiring new ones. This correlation highlights the importance of enhancing digital touchpoints for customers. Businesses with high rates of online booking have higher rates of staff utilization. With 24% of gift cards redeemed by new customers, this payment method doubles as a tool for guest acquisition. Gift card sales increased by 20% across the industry. Salons led the way with an impressive 93% sales growth followed by medical spas (23%). 04