What sets today’s leading beauty and wellness brands apart? Their secret isn’t just talent or dedication – it’s access to data. With the right insights, business owners and managers gain a powerful advantage. They can pinpoint what works, identify areas for improvement, and focus their efforts where they’ll make the biggest impact. However, raw numbers only tell part of the story. To unlock their true value, you need context – industry-wide benchmarks to compare against. That’s where Zenoti steps in. With over 14 years of expertise and a database spanning more than 30,000 businesses, Zenoti’s benchmark report has become the go-to resource for understanding the trends driving the industry. Now in its fourth edition, this report offers clarity and guidance for businesses of all sizes. Dive into the data, see how your business measures up, and discover strategies to fuel your success. As always, we welcome your thoughts, questions, and feedback – because your input helps shape the future of this vibrant industry. NOTES FROM THE CEO Sudheer Koneru Zenoti CEO and Co-Founder 03