ABOUT THIS REPORT WHAT’S INSIDE Notes from the CEO Key findings and trends 2024 recap: What drove revenue growth? 2025 industry benchmark and trend data Salons • Includes full-service salons, brow and lash salons, and other specialty salons Nail salons Barbershops Waxing centers Membership-based spas • At least 30% of revenue comes from memberships Non-membership spas Medical spas (medspas) To provide accurate data for a variety of business categories, the Beauty and Wellness Benchmark Report covers these seven business segments: In January 2025, Zenoti reviewed performance metrics gathered from our technology platform for the year 2024. Given that Zenoti powers over 30,000 businesses worldwide, this data serves as an authoritative standard for identifying trends and uncovering key insights. This report delivers the most comprehensive and current industry benchmarks for the United States and Canada, featuring data across three tiers: top earners, high achievers, and average brands. 02