Salons Top earners $113 High achievers $51 Average $44 Nail salons Top earners $85 High achievers $74 Average $69 Barbershops Top earners $37 High achievers $32 Average $28 Membership-based spas Top earners $140 High achievers $130 Average $118 Non-membership spas Top earners $181 High achievers $144 Average $109 Medspas Top earners $454 High achievers $323 Average $164 Waxing centers Top earners $65 High achievers $62 Average $58 Average ticket size / guest spend per visit For medspas, the drop in average ticket size from $500 in 2023 to $454 for top-earners reflects the pricing pressures for this business category. On the other hand, top-earning membership-based spas enjoyed a 23% increase in their average ticket size, up from $114 in 2023 to $140 in 2024. 10
The 2025 Beauty and Wellness Benchmark Report Page 10 Page 12