Helping beauty and wellness businesses create reliable recurring revenue, memberships stood out as the top growth area for these categories: salons, waxing centers, membership-based spas, and medspas. Data shows that salons, waxing centers, and medspas averaged a 24% boost in membership sales in 2024. Memberships foster customer loyalty, encouraging clients to return regularly. This consistency helps smooth out fluctuations in bookings, providing a steadier workflow and added revenue from repeat visits. Additionally, memberships help build long-term relationships with clients, turning one-time visits into ongoing commitments, helping sustain growth in a competitive industry. 2025 TREND: MEMBERSHIPS FUEL BUSINESS GROWTH 09