Data shows strong customer preference for digital convenience: 97% of medical spa clients and 80% of salon and spa guests want mobile appointment booking, according to our 2024 beauty and wellness consumer surveys. Salons Top earners 59% High achievers 43% Average 30% Nail salons Top earners 78% High achievers 71% Average 42% Barbershops Top earners 75% High achievers 71% Average 60% Membership-based spas Top earners 40% High achievers 30% Average 25% Waxing centers Top earners 56% High achievers 46% Average 37% Non-membership spas Top earners 89% High achievers 73% Average 61% Medspas Top earners 31% High achievers 20% Average 11% Online booking rate Percentage of appointments booked by the guest online, via mobile app, or at an in-person kiosk 11