FAST FACTS Ticket sizes went up 15% for both membership-based and non-membership spas. Salons, medspas, and waxing businesses saw a 24% improvement in membership sales. Footfall data shows guest visits are down 1% overall, and new guest visits fell 9%. The good news: existing guest visits are up 1%. 2025 BENCHMARK DATA Benchmark metrics featured in this report refer back to the most pivotal key performance indicator: annual revenue per location. Using results from that metric, we identify three benchmark levels of performance: Top earners The top 10% in revenue collection for each business category High achievers The top 25% Average Revenue for the median business (50th percentile) These three designations are referred to throughout the report, allowing for a quick check on how businesses at each of these revenue levels perform across other tactical KPIs. 07