2025 TREND: SALONS SEE SHARP UPTICK IN GIFT CARD SALES Gift card sales saw year-over-year growth industrywide, with salons and medspas benefiting the most. Salons nearly doubled gift card growth (up 93%), and medspas expanded gift card sales by 23%. Sales growth for gift cards touched 23% across all business types, up from 16% last year. Non-membership spas saw the highest growth in online gift card sales (81%). It was 54% for medspas and 39% for waxing centers. 16

The 2025 Beauty and Wellness Benchmark Report - Page 17 The 2025 Beauty and Wellness Benchmark Report Page 16 Page 18