18 WRAP-UP Three primary growth drivers for beauty and wellness service businesses are membership revenue models, strong customer retention, and the addition of new locations. Memberships are a key growth area for five out of seven business types, offering predictable, recurring revenue. At the same time, prioritizing retention strategies, such as boosting rebooking rates and offering loyalty progams, can transform occasional customers into long-term clients, fostering sustainable growth. High online booking adoption is another critical factor, improving operational efficiency and maximizing revenue per hour worked. Besides, top-earning nail salons, barbershops, and non-membership spas see the majority of appointments booked online, showcasing the impact of integrated, tech-forward systems. Finally, keep monitoring industry benchmarks to see where you stand and identify areas for improvement. You’ll make better decisions, set clearer goals, and stay current on trends that matter. Some key recommendations: The rise in gift card sales provides an opportunity not just for immediate cash flow but also for attracting new clients. Ensure flawless redemption to convert these recipients into loyal customers. On the other hand, addressing the 9% drop in new guest footfall requires proactive outreach. Targeted marketing campaigns, social promotions, and revenue-enhancing software features such as automated follow-ups and abandoned cart recovery can help draw in new and existing guests. To capitalize on membership growth, use digital, mobile-first membership, referral, and gift card programs to help your best brand advocates spread the love.